Working Group

Software design for

Resilient

Empowering

Unknown

Vital

Vibrant

Flourishing

Posthuman

Habitable

Alternative

Abundant

Resilient

Empowering

Unknown

Vital

Vibrant

Flourishing

Posthuman

Habitable

Alternative

Abundant

Resilient

Empowering

Unknown

Vital

Vibrant

Flourishing

Posthuman

Habitable

Alternative

Abundant

Resilient

futures

FEATURED

Tribe AI

Helping every company become an AI company

Ethos

With strategy, precision, and foresight we create tools that integrate thoughtfully into the digital and natural ecosystems that shape our world.

Read our manifesto

Humanity

Humanity

Humanity

Humanity

Nature

Technology

PROCESS

We actively explore the design frontier, recognizing that AI systems represent both unprecedented opportunity and meaningful responsibility in a rapidly shifting landscape.

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Fig 01

Human-led. AI-empowered. Results-driven. Integrating human intuition with AI systems to design with clarity, speed, and care

Fig 01

Human-led. AI-empowered. Results-driven. Integrating human intuition with AI systems to design with clarity, speed, and care

Capabilities

From foundational research to product design to business strategy, we help define and execute the critical product path.

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Research

Uncovering user needs, validating ideas, and informing design. Going beyond data to discover the stories, behaviors, and motivations behind needs.

✺ Customer Research ✺ Usability Testing ✺ Market Research ✺ Business Intelligence ✺ Segmentation

Product Design

Crafting intuitive, engaging, and scalable digital products. From wireframes to fully interactive prototypes, UX journeys to high-polish UI, we focus on customer value.

✺ UX Design ✺ Prototyping ✺ Design Systems ✺ UI Design ✺ Interaction Design

Strategy

Aligning your vision with measurable outcomes. We define goals, prioritize opportunities, and deliver strategic plans to turn vision into reality.

✺ Go-to-Market ✺ Product Roadmaps ✺ Content Strategy ✺ Brand Strategy ✺ SEO Strategy

Creative Direction

Articulating brand expression that captivates. From visual systems to tone of voice, we ensure your brand resonates emotionally and establishes trust.

✺ Art Direction ✺ Brand Identity ✺ Messaging ✺ Positioning ✺ Graphic Design

AI Interfaces

Designing intuitive experiences around complex AI systems, ensuring users understand, trust, and benefit from AI capabilities.

✺ AI UX & Interaction Design ✺ Productization of AI Capabilities ✺ Explainability and Trust Design ✺ Human-in-the-Loop UX ✺ Prototyping with LLMs/Agents

Research

Uncovering user needs, validating ideas, and informing design. Going beyond data to discover the stories, behaviors, and motivations behind needs.

✺ Customer Research ✺ Usability Testing ✺ Market Research ✺ Business Intelligence ✺ Segmentation

Product Design

Crafting intuitive, engaging, and scalable digital products. From wireframes to fully interactive prototypes, UX journeys to high-polish UI, we focus on customer value.

✺ UX Design ✺ Prototyping ✺ Design Systems ✺ UI Design ✺ Interaction Design

Strategy

Aligning your vision with measurable outcomes. We define goals, prioritize opportunities, and deliver strategic plans to turn vision into reality.

✺ Go-to-Market ✺ Product Roadmaps ✺ Content Strategy ✺ Brand Strategy ✺ SEO Strategy

Creative Direction

Articulating brand expression that captivates. From visual systems to tone of voice, we ensure your brand resonates emotionally and establishes trust.

✺ Art Direction ✺ Brand Identity ✺ Messaging ✺ Positioning ✺ Graphic Design

AI Interfaces

Designing intuitive experiences around complex AI systems, ensuring users understand, trust, and benefit from AI capabilities.

✺ AI UX & Interaction Design ✺ Productization of AI Capabilities ✺ Explainability and Trust Design ✺ Human-in-the-Loop UX ✺ Prototyping with LLMs/Agents

Research

Uncovering user needs, validating ideas, and informing design. Going beyond data to discover the stories, behaviors, and motivations behind needs.

✺ Customer Research ✺ Usability Testing ✺ Market Research ✺ Business Intelligence ✺ Segmentation

Product Design

Crafting intuitive, engaging, and scalable digital products. From wireframes to fully interactive prototypes, UX journeys to high-polish UI, we focus on customer value.

✺ UX Design ✺ Prototyping ✺ Design Systems ✺ UI Design ✺ Interaction Design

Strategy

Aligning your vision with measurable outcomes. We define goals, prioritize opportunities, and deliver strategic plans to turn vision into reality.

✺ Go-to-Market ✺ Product Roadmaps ✺ Content Strategy ✺ Brand Strategy ✺ SEO Strategy

Creative Direction

Articulating brand expression that captivates. From visual systems to tone of voice, we ensure your brand resonates emotionally and establishes trust.

✺ Art Direction ✺ Brand Identity ✺ Messaging ✺ Positioning ✺ Graphic Design

AI Interfaces

Designing intuitive experiences around complex AI systems, ensuring users understand, trust, and benefit from AI capabilities.

✺ AI UX & Interaction Design ✺ Productization of AI Capabilities ✺ Explainability and Trust Design ✺ Human-in-the-Loop UX ✺ Prototyping with LLMs/Agents

STUDIO INFO

Design for a future that empowers people, advances technology, and respects our ecological systems.

We are a group of independent, multi-disciplinary designers, and our founders [Alonzo Felix and Matthew Kulp] are hands-on practitioners.

A design studio for the next generation of tech innovators, we partner with ambitious startups and mature companies to bring visionary ideas to life. Let’s work together.

Logbook

From rough drafts to bold bets, explore updates, resources, experiments, works in progress, and more

Resource

AI Primer—Learn about key concepts that underpin artificial intelligence tools

Resource

We’ve sent along your copy. Check your inbox.

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Resource

AI Primer—Learn about key concepts that underpin artificial intelligence tools

Resource

We’ve sent along your copy. Check your inbox.

Resource

We’ve sent along your copy. Check your inbox.

Resource

AI Primer—Learn about key concepts that underpin artificial intelligence tools

Resource

We’ve sent along your copy. Check your inbox.

Resource

We’ve sent along your copy. Check your inbox.

Experiment

Tuto—Exploring the future of personalized education and hardware

Experiment

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